I was hired by DLH Clothing to create lifestyle product imagery for use on website & social media. My role on this project was creative director, photographer, and editor of this entire project.
The Goal of this Project: Create lifestyle imagery with talent to highlight different products inside the store & reinforce their brand values through visual concepts.
Visual Concept Keywords: Comfort, Community, Inclusive, Down to Earth
Challenges we faced: The challenge we faced on this project was finding talent so last minute. The preparation for the shoot was only about two weeks and I typically like to have 3-4 weeks until the shoot day to prepare. We were able to find reliable people to be a part of this project, and it ended up being wonderful connections made.
What made this project special to me: Working with DLH was inspiring because they truly care about the community & the people. They want to lift up other creators & makers. The owner of DLH also joined me on set the day of the shoot to help with creative direction and to be a part of the process. This project was full of connection & creativity!
