This project was a collaboration between Free Air Life, Why She Whistles, & myself to create lifestyle product imagery for use on website & social media. My role on this project was creative director, photographer, and editor of this entire project.
The Goal of this Project: Create lifestyle imagery with talent to highlight different products inside the store & reinforce their brand values through visual concepts.
Visual Concept Keywords: Community, Outdoorsy, Exploration, Sustainable.
What Made this Project Special to Me: Working with Free Air Life was inspiring because they truly care about the community & the environment. The brands that they support & sell are brands that align with my values as well, so it was really special to be a part of this project.